Post by account_disabled on Mar 10, 2024 6:34:07 GMT
The are some areas for you to consider improving in order to maximize the chances of your display ads being seen. . Ad relevancy The research showed that ads relevant to the searchers current task are more likely to be noticed than ads relevant to something the searcher had looked for in the past. Additionally ads relevant to the search query are viewed for longer than irrelevant ads. Relevant ads were visited on average . times per visitor per page versus only . times for irrelevant ads. Relevant ads received .x more clicks. Below are heat maps for web pages containing two big box ads.
The page on the left features an ad that was irrelevant Europe Cell Phone Number List to the search task. The page on the right features a relevant ad. The areas in red had the most views followed by orange yellow and green. Your action item You can advertise on sites that are relevant to the audience you are trying to reach e.g. a car ad on a car information site. However adding data into campaigns and purchasing impressions in realtime will increase the relevancy of your ads no matter the site the user is visiting. With demographic data andor intent and interestbased data specific audiences of people can be targeted rather than specific sites.
This is more likely to result in a higher return on ad investments as impressions land on the most likely buyers. . Athey pay attention to the most on a webpage. The responses show that people believe they pay attention to the leaderboard ads at the top of the page the most. Our eyetracking study confirmed that yes this ad type was noticed the fastest and by the most people. However it was the ads to the side of the page skyscraper ads and within the page content big box ads that were viewed for the longest and received the most clicks.
The page on the left features an ad that was irrelevant Europe Cell Phone Number List to the search task. The page on the right features a relevant ad. The areas in red had the most views followed by orange yellow and green. Your action item You can advertise on sites that are relevant to the audience you are trying to reach e.g. a car ad on a car information site. However adding data into campaigns and purchasing impressions in realtime will increase the relevancy of your ads no matter the site the user is visiting. With demographic data andor intent and interestbased data specific audiences of people can be targeted rather than specific sites.
This is more likely to result in a higher return on ad investments as impressions land on the most likely buyers. . Athey pay attention to the most on a webpage. The responses show that people believe they pay attention to the leaderboard ads at the top of the page the most. Our eyetracking study confirmed that yes this ad type was noticed the fastest and by the most people. However it was the ads to the side of the page skyscraper ads and within the page content big box ads that were viewed for the longest and received the most clicks.